Author: Peter Zámborský (University of Auckland); Publisher: tophat.com; Year: 2018
The world is a place of uncertainty. From disruptive technologies to the rise of China and globalization backlash, we live in an era of flux and transformation. How should organizations build competitiveness in this world of uncertainty? What are the key global strategy frameworks and perspectives they can use? Global Strategy uses a context-sensitive, action-driven, design-led approach to answer these questions.
"This etext offers a complete and up-to-date snapshot of the field, and I particularly liked the focus on uncertainty and the imperative for rapid change and responsiveness by international businesses operating in today's dynamic global economy. It's great to see recent examples of these changes as well as relevant advances to theory incorporated here too.”
JOANNA SCOTT-KENNEL, Associate Professor (University of Waikato, New Zealand) and Adjunct Professor (Aalto University, Finland)