Publisher: Cambridge University Press
Publication date: April 2019
Length: 526 pages
Title: Contemporary International Business in the Asia-Pacific Region
Authors: Professor Alain Verbeke (University of Calgary), Associate Professor Robin E. Roberts (Griffith University, Queensland), Dr Deborah Delaney (Griffith University), Dr Peter Zámborský (University of Auckland), Prof Peter Enderwick (Auckland University of Technology), and Dr Swati Nagar (AUT)
Summary: The increasing dominance of the Asia–Pacific region as a source of international business growth has created a dynamic and complex business environment. For this reason, a sound understanding of regional economies, communities and operational challenges is critical for any international business manager working in a global context. With an emphasis on 'doing business in Asia', Contemporary International Business in the Asia–Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, this text introduces core business concepts and comprehensively covers a range of key areas, including trade and economic development, dimensions of culture, business planning and strategy development, research and marketing, and employee development in cross-cultural contexts.