International Business and Global Strategy by Peter ZámborskýKey features
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International Business and Global Strategy by Peter ZámborskýKey features
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Contents
Part I: International Business 1. Foundations of international business 2. International business and globalisation 3. International business and trade 4. International business and investment 5 .Firms and international business 6. Governments and international business 7. Institutions and international business 8. The world trade system 9. The foreign exchange system 10. The global financial system Part II: Global Strategy 11. Foundations of global strategy 12. Regional and global strategy 13. Global strategy frameworks 14. Foreign market entry 15. Industry and competition 16. Resources and capabilities 17. Institutions and ethics 18. Organisation and structure 19. Knowledge and innovation 20. Alliances and collaboration |
Reader Reviews
It makes international business "light as a feather". Mohammed Short and compact. really helpful to get an understanding with regard to previous situations! Nice book. Carol I think this book is written out very well - all the concepts are explained in simple understandable terms ! I would highly recommend this book for courses that are looking for a starting point in international business :) Sneha Great explanation of concepts, very helpful for clarification and revision. Hannah Great book, very helpful and concise. M This book was great in providing me with information about the key concepts in international business. Wendy Clear and concise. Examples and interactive review questions helped to understand the concepts better. Dan |
The eBook is organised around a "FLEXI" approach to global business, with each element having a blog/dedicated page:
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