The second edition of International Business and Global Strategy (bookboon.com) is published and reaches 100,000 downloads. Three new cases are added to the Global Strategy text. Our director becomes a member of the Rotterdam-headquartered Speakers Academy and creates 78 interactive questions (offered via Xorro platform) for a Cambridge University Press textbook he co-authored.
2018
Two eBooks are added to our collection: Global Strategy: Thriving in a World of Uncertainty (published by Canada's tophat.com) and Cases in International Business Strategy: A New Zealand Perspective (published by MI Publishing of New Zealand). Four additional Featherlight cases are published by SAGE. All these products have interactive questions and display options for instructors.
2017
Our first case (on Haier) is published by SAGE Publications and chapters of our International Business and Global Strategy eBook are linked to over 250 other SAGE Business Cases, an innovative collection of digital cases available to students for free via subscribing libraries. Our cases and textbook have interactive questions linked to them, allowing participants to respond on smartphone/laptops.
2016
Our first eBook, entitled International Business and Global Strategy, is published by bookboon.com, the world's leading eBook publisher. The book is an instant success, downloaded by 30,000+ readers from 100+ countries in 2016. Featherlight Enterprises is registered in New Zealand and a partnership is formed with Xorro Solutions, a New Zealand participant engagement software firm.
2015
Peter Zámborský, a Senior Lecturer in International Business and Strategy at the University of Auckland in New Zealand, is on a sabbatical. He is writing his first book and takes some time off to think about it at Miranda near Auckland, observing migratory birds. He learns about godwits, unassuming birds who hold a record for the world's longest flight. His book publisher is a company specializing in eBooks, and an idea is born to start a company that would facilitate "featherlight" learning and education solutions. Later Peter captures his thoughts on the managerial lessons from world's longest nonstop flights in this LinkedIn article: read here.